Basicaly it was more like keeping honest about SEO, being 100% white hat and, most import of all, age.
Ageing is very import these days and we have been here since 2003.
Unlike you said, we get much more readers than contributors right now and we sure would like to invert that tendency. We would be happy with 1% of our daily users posting something... we would have 20 to 30 new posts daily.
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